Baxter Blue was established with a clear vision to create a fashionable range of eyewear to bring relief to people suffering from the effects of digital eye strain from exposure to digital devices as well as being able to 'give back' to those in need. Every idea starts with a problem and theirs was the headaches and sore eyes that came from working long hours on a computer. That’s what led to more research time on the computer (and more sore eyes!), as they learnt about digital eyestrain and the harmful effects of blue violet light. So that became their mission. To make quality glasses that not only work by filtering out blue light, eliminating glare and alleviating digital eye strain, but are also fashionable. And so Baxter Blue was born!