Co-founders Erin and Eric started Electric & Rose in their garage in 2014. Erin’s fine art background and Eric’s career as a filmmaker sparked the idea to create something together. Their love for their neighbourhood and each other created that perfect combination that inspired what is now Electric & Rose.  The name came from two iconic streets in the heart of Venice Beach, as a reminder of who we are and what the company strives to be as an activewear lifestyle brand.