Born in New Mexico and raised in California and Michigan, Founder, Eva spent her early career as a legislative aide in healthcare and then a decade working with forward-thinking companies. No matter where she went, the “family planning” aisle looked the same: outdated, confusing, and not reflective of real people.As a married 30-something standing in the drug store, she finally said enough: It was time to converge my experiences and create the next chapter in the sexual wellness industry—a modern company built on quality, simplicity, and inclusivity. Thoughtfully created and almost on time, Maude was born in 2018.
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